Dear Pennies & Pens,
So in one of my most recent posts, Now Let Me Ink That Page: The Next Chapter, I told you that we’d write the next chapter together. But in order to do that, I need to learn more about you, Pennies & Pens. In essence, this week, I created a survey to do just that. Please feel free to take the survey here: Pennies & Pens Survey
For the past 8 years, I’ve been writing blog posts and creating social media content that I think is cool and interesting. But it’s time for me to figure out who you are and what you want. This way, I can develop content and products that add value to your life.
de la Pen…All Pen Everything is published by The InkSpot and The InkSpot seeks to inspire, educate, empower, and entertain our customers. That said, I created the survey to help me figure out who my audience is. Surveys may seem boring or like they’re asking unnecessary personal questions but they are a vital part of market research.
In order to develop a great product or service, you have to know who your target consumer is. Since I’m in the process of creating The InkSpot’s next product, I want to make sure it’s something that consumers want. But first, it helps to know what people are interested in. That’s why I ask what your favorite movie is and what type of music you like.
If I can learn what makes people happy or what they want out of life, I can create something that makes them happy and helps them accomplish their goals. So right now, I’m just analyzing and tracking the results of the survey. I’ve also started brainstorming on how I can use the responses from the survey to create a product that people will respond to.
The life of an entrepreneur. It’s crazy hectic but I wouldn’t trade it for anything. Once again, please feel free to take the survey here: Pennies & Pens Survey
And there it is. de la Pen…All Pen Everything. With us, keeping it real never goes wrong.
