Press Pen: Zesusvision Democratizes Outdoor Advertising

This post was created in collaboration with Zesusvision

Dear Pennies & Pens,

I am thrilled to be writing this post! Now let me tell you why. A few weeks ago, I was approached by a company named Zeusvision to blog about their public launch. Of course, I get approached by brands all the time but Zeusvision stood out to me.

Zesusvision is an advertising/personal messaging platform designed to allow the average person or business owner to get their message out to the most influential groups of people in the most sought after geographic locations for a price that basically anyone can afford.

This is evident in the fact that Zeusvision Public will have packages starting at just $99! Zesusvision makes big city outdoor advertising accessible to everyone.

The purpose of the pricing structure at Zesusvision is to democratize advertising in a way that has never been done before. The fact is that the outdoor advertising game has been rigged to favor those with deep pockets. For the average person, outdoor advertising/messaging in big cities is a cost prohibitive endeavor.

For instance on Hollywood or Sunset Blvd in Los Angeles the ad spends are so ridiculously high that you could send your child to an Ivy League college for the cost of one month of advertising.

In essence, if you’re an independent blogger and entrepreneur like me there was no way you could afford to do traditional advertising. That’s why social media revolutionized the marketing and advertising industries because you could market your business, products, and services for little to nothing.

But the problem is social media has become a crowded space, everyone is selling something. Another issue is that social media marketing is not enough. You can’t market your business solely on social media although it is a good start.

This is where Zesusvision comes in. Zeusvision has digital media buses with 31­ foot, full­ color, multimedia displays on either side. So how do you use Zesusvision, you ask?

Users can visit the Zeusvision ad scheduler and upload their content, then pick the days and frequency they want their ad to run and pay for it with their credit card. Customers can schedule content to run months or even hours before they want it to go live, giving the user the unprecedented ability to respond to real-time events in their market.

By now you’re thinking, who can use Zesusvision? The simple and real answer is anyone. To me, the determining factor is how you can use Zesusvision since it’s a platform created for all. Imagine this: Robert has been dating Sally for six months.

He has decided to ask for her hand in marriage but wants to do it in spectacular fashion. He goes to his computer, downloads a graphics template from the Zeusvision website and makes a graphic with her picture on it with text asking her to marry him.

Next he uploads the proposal image and schedules the time he wants his proposal to play. Because Zeusvision buses have a route with fixed times and geo­locating ads, Robert schedules his proposal to play on a specific street at 12:00 noon where his fiancé ­to­ be will be joining him for lunch at an outdoor cafe.

As Zeusvision approaches the cafe he receives a text alerting him that his Zeusvision bus is only 5 minutes away. Once Zeusvision is in sight he directs Sally’s attention to his proposal graphic.

Once she realizes that she is looking at herself on a giant screen bus and she is also being proposed to simultaneously, surprise turns to excitement and hopefully a yes to his question (and happiness ensues). This is an example of messaging technology being used to increase the quality of someone’s life.

Zeusvision is launching a public campaign to bring affordable, mobile, multimedia advertising to most major U.S. cities in 2015. Cities like Los Angeles, New York, Chicago, Boston, Dallas, Houston, and Washington D.C. will have Zesusvision buses. Be sure to check out Zeusvision and support the crowdfunding campaign.

To celebrate their vision of “giving the people their voice back,” Zeusvision is giving away free tickets to the 2015 Zeusvision Music Festival for all of the customers that support the Zeusvision Public launch campaign starting on the 27th of October.

Disclosure: This post was created in collaboration with Zesusvision. de la Pen…All Pen Everything will be utilizing Zesusvision’s advertising services in exchange for writing and publishing blog posts. All opinions are those of de la Pen…All Pen Everything. See the full disclosure policy here: Disclosure and Copyright Policy