Dear Pennies & Pens,
A few weeks ago, I had the pleasure of attending a press preview for the new film “Scatter My Ashes at Bergdorfs”. The film is basically a documentary on the legendary luxury retailer Bergdorf Goodman. It features commentary from fashion industry heavyweights, employees of Bergdorfs, and many more who all reflect on the store and their experiences.
The official film synposis states: “It’s the most mythic of all American emporiums – a one-of-a-kind Manhattan institution where over the last century, the view of fashion has been transformed into modern art. But behind Bergdorf Goodman’s magical window displays lies a very real world where the rich and famous wield their power and eccentricity, where young and talented designers have their dreams granted and denied, and where money and ambition co-mingle with radical ideas of beauty and provocative style. Now, for the first time, audiences get a chance to peek inside this world, as Matthew Miele’s Scatter My Ashes at Bergdorfs explores the history, inner workings and untold stories behind the store’s rise from a modest ladies’ tailor shop to a mirror of contemporary culture. ”
Overall, the film was interesting, engaging, and I learned a lot. I truly enjoyed learning about an iconic fashion retailer and the all of the various types of personalities that have interacted with the brand. I would highly recommend that you see this film if you are passionate about fashion, art, history, retail, NYC, or film. Please feel free to check out the trailer here on YouTube.
